The importance of structure in a persuasive text

Never, ever forget the importance of structure

How a persuasive text is structured can have as much impact on an audience as what is said. Just ask Brutus and Mark Antony!

When writing a persuasive, students must consider style – so all the tricks that make writing beautiful and they must also consider arrangement – so how they present their argument.

1. Do the thinking first

Before writing a persuasive text, students must first have considered a range of things such as the positive and negative effects of a problem and solutions to a problem before writing. The most effective persuasives typically include solutions which can be quite a challenge for young people to consider.

We have some scaffolds and charts which help students think about these things in our Persuasive Writing book.

2. Go beyond the self

When mounting a case – students can discuss their own experience – particularly in a creative and humorous way but within that they must also discuss what are the implications for the wider society and reflect on the wider world. Encouraging them to write the word “because” after making a statement helps them extend their argument beyond their own experience.

3. Arrange the argument to be the most persuasive

Students have a number of choices when it comes to arrangement. They can list their arguments and add evidence, explain the cause and effects of an issue using emotive imagery, use compare or contrast, or identify problems and come up with solutions.


Not really.

Mastery takes time – for us all!

Happy writing

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